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March 10, 2008

Thailand’s national treasures protected by Sanyo CCTV

Story link: Thailand’s national treasures protected by Sanyo CCTV by Lin Freestone

Sanyo, Thailand’s leading technology provider, is focusing its 2008 marketing strategy on social responsibility activities. The first project in co-operation with the Office of National Buddhism, aims to implement Sanyo CCTV security systems at important national historical sites around the country.

The pilot project of the strategy, which is known as “Protect National Treasure by Sanyo CCTV”, is at Wat Bang Pla Mor in Amphur Bangbal, Ayudhya province, and more projects are expected to follow throughout 2008.

The project aims to encourage both Sanyo and its customers to give the communities a helping hand. For every 100 units of Sanyo CCTV sold, Sanyo will donate one unit with a complete installation package to an ancient temple or local historic site.

Sanyo expects a 25% increase in sales in 2008 which will amount to the sale of 20,000 units. This means that the company will be able to donate at least 200 units of Sanyo CCTV worth about seven million baht to the social responsibility project this year.

The list of important historical sites in Thailand is provided by the Office of National Buddhism. The project expects to implement security systems to over 50 important Buddhist temples across the country. The most important national historic sites will receive special security implementation to prevent antique objects being stolen.

Sanyo will provide expert technicians to implement CCTV security systems at national historic temples. This service includes a training programme for the people responsible for the site’s security. Most Thai temples are still lacking a reliable security system, resulting in the theft of valuable objects and antiquities such as old Buddha statues and donation boxes.

 


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